If you want to keep your eye on continued growth and customer interest in the pharmacy business, it is all about staying current with the modern trends in pharmaceutical design. Just making a few changes can make a huge difference in how potential customers perceive your pharmaceutical services and keep even long-committed patrons returning to see you in the future. If you're working with a pharmacy planning service to renovate your existing place of business, there are a few design features which should definitely be included in your plans. Check out these modern pharmaceutical business upgrades that could make a dramatic difference in how you do business.
Implement private consultation areas.
Patients have always spent a great deal of time consulting with their preferred pharmacist about medical issues and medications, and this interaction has mostly been performed right at the counter. With so many new privacy laws in effect in the medical industry and so many new threats to patients who reveal personal information in front of those with ill intentions, a private consultation area is just good business practice in a pharmacy. Your consultation area does not have to be something elaborate, but even just a specific section of the counter that is concealed by walls and a door can offer a more private setting for your customers to get and give information.
Create an area for centrally-located seating.
Keeping the seating area for your pharmacy customers at a central point in your establishment does a few things:
- the customers have a clear view of the dispensary and the staff
- the customers have easy access to the surrounding retail environment
- the customers waiting remain visible to staff so wait times can remain in check easier
If your seating is lined around the perimeter of the pharmacy area, not all of these benefits can be reaped.
Move away from the clinical design scheme and design a more welcoming space.
Pharmaceuticals may be a sect of the medical industry, but this does not mean that the pharmacy itself has to be designed just like a doctor's office or hospital setting. In fact, your customers probably prefer to be in a more welcoming setting, which is easy to achieve with careful planning of the design details. For example, you could install laminate flooring instead of ceramic tile or use warm color tones that are far from the usual whites, greys, and blues overused in other medical settings.